MTV SNAPCHAT DISCOVER
Art Direction / Design / Motion
Establishing MTV's visual vernacular for Snapchat Discover. Leading a team of designers in collaboration with writers and producers to create a hybrid entertainment & news source experience. During 2017 – 2020, the channel’s daily averaged 1.83m with an average of 1:34 min time spent.
Design Team:
Leona Lee – Design
Ariel Weaver – Art Direction / Design
Lilian Baldardo – Design
Randy Morales – Illustration / Motion Graphics
Matt Ryan – Motion Graphics
Yaying Zeng – Motion Graphics
Hoi Yan Shing – Motion Graphics
Evan Bech – Motion Graphics
Mariaelena Pulgarin – Design
Sara Hilany – Design / Motion Graphics
