Rockstar Energy Open
Art Direction / Design / Motion
Rockstar Energy Open is the brand’s flagship skate and snow event which features; elite athletes in an exciting open access format, and a livestream for audiences across the globe. This free 3-day-event is open to the public and concludes with a concert with music top bands and DJs.
RSEO Snow – 2025
Set against the iconic peaks of Breckenridge Ski Resort, the 2025 Rockstar Energy Open Snowboarding Festival is a three day winter celebration that brings elite pro riders and emerging talent together for world class snowboarding, live music, art installations, and an interactive fan village.
My team and I led the design and rollout of a scalable social media system for the event. From announcement templates and rider spotlight assets to VQS highlights and recap content, we adapted the event’s visual identity across Rockstar’s social platforms, capturing the energy of the mountain, the crowd, and the progression of the competition in every touchpoint.
RSEO Skate – 2025
Held in downtown Portland’s iconic Tom McCall Waterfront Park, the Rockstar Energy Open is a high-energy, culture-driven skateboarding festival that brings together elite pro street and park skateboarders along with emerging talent.
My team and I lead the design and rollout of a fully scalable social-media system for the event. From announcement templates and giveaway frameworks to athlete-spotlight assets and recap stories, we adapted the visual identity of the event across Rockstar’s social platforms, ensuring that every touchpoint captured the event’s energy and atmosphere.
Video Franchises
Various content series spotlighting Rockstar Energy athletes across sports, music, and gaming. The team and I built the franchise branding and visual systems that connect these stories—creating a unified, high-energy look and feel across all platforms.
IN DEPTH
An In Depth look into the lives of Rockstar Energy’s elite athletes in an immersive series that goes beyond the podium. Discover where they come from, who they are at their core, the relentless drive that fuels them, and the pivotal moments that define them.
Boost or Bust
Fueled by Rockstar and a drive to make history, Sapnap and NRG endeavor to break or create Guiness World Records alongside professional gamers across today’s most popular games. Below are some logo explorations that I contributed in the creation of the show’s logo.
Backstage Beats: Rockstar Energy Open Edition
Rockstar Energy’s Backstage Beats is series that gives you a behind-the-scenes glimpse into the life of the musician and the mind and body energy required to be touring regularly. These title card’s were branded to reflect the artist’s that were showcased at the 2025 Rockstar Energy open, while still coming the core franchise branding intact.
Content Engine
An always-on, digital-first approach built to create dynamic, scalable content that drives Rockstar Energy’s storytelling across every channel. From static posts to fully animated motion pieces, our system powers everything from tentpole campaigns and franchise series to new product launches—amplifying partnerships, fueling culture, and keeping Rockstar at the center of the energy conversation.
Viral Moments
These high-impact, viral social media moments, featuring rockstar energy’s athletes for bold, attention-grabbing stunts. The digital team then brings these moments across social, creating ancillary content such as lead-up carousel’s, informative stats and direct quotes from these amazing athletes.
Rockstar Energy Giveaways
rockstarenergy.com
Landing pages that fuse Rockstar Energy’s bold brand identity with effortless e-commerce—driving discovery, engagement, and conversion through a seamless consumer experience.
Design Team:
Jobeth Fink – SVP Celsius Brand Studio
Adam Wells – Associate Creative Director – Brand Expression
Gavin Alaoen – Associate Creative Director – Digital
Eli Roe – Senior Art Director
Fariz Meraxa – Senior Digital Design Lead
Brent French – Senior Multimedia Artist
Aaron Snyder – Multimedia Director