Starts with us: Change The Coverage

Art Direction / Design / Motion

Campaign launch to call on the media to broadcast bipartisan problem solvers! A recent study* shows hyper-partisan politicians get more than 4x the news coverage of bipartisan problem solvers. This imbalance feeds extreme division and tears at the fabric of our democracy. Sign the petition at startswith.us/changethecoverage/

The launch coincided with a presentation at SXSW 2023, with SWU founder Daniel Lubetzky calling for a correct to the imbalance by covering bipartisan problem solvers.

Campaign Team:
Tom Fishman – CEO, Starts With Us
Ashley Phillips – Sr. Director of Strategy
Danielle Rugoff – Head of Movement Programs
Ana Senior – Director, Brand Communications
Amelia D’Entrone – Head of Content
John Zhang – Head of Growth
Isabel Clark – Director Ops & Special Projects

Design Team:
Sara Hilany – Senior Motion Designer