2020 MTV Video Music Awards: Digital Content

Art Direction / Design / Editorial

With this year’s VMAs, the challenge was to apply this year’s look across various MTV franchises and platforms that had an existing vernacular, in order to promote VMA content as well as drive tune-in. Content created lived across YouTube, Instagram & Instagram Stories, and Snapchat Discover. Giphy stickers, as well as lenses for Facebook, Instagram and Snapchat were also branded ancillary deliverables.

Design Team:
E&Y Design Group: ViacomCBS – VMA Branding & Design
Rich Tu – VP Digital Design
Taejoon Kwak – Digital Design Lead
Florencia Massu – Motion Lead
Sara Hilany – Digital Design / Animation
Mariaelana Pulgarin – Digital Design / Photo Editing

Vendors:
Camera IQ – AR Filters & Lenses