LOGOtv SOCIAL REFRESH

Art Direction / Design / Motion

Creating and establishing LogoTV’s social presence in order to reassert the brand as the key entertainment and news destination for queer content.

Since launching LogoTV saw an increase of engagement resulting in a 17% increase in impressions and up 24% in overall engagement across all it’s social platforms. LogoTV saw the biggest increase on Instagram seeing 146% increase in impressions and 188% in overall engagements during its launch 2020.

Design Team:
Rich Tu – VP, Digital Design
Ariel Weaver – Art Director
Matt Ryan – Senior Motion Designer
TJ Kwak – Design

Awards:
Finalist in Instagram Live – The Shorty Awards 2021
Honoree – Diversity & Inclusion – Video Series & Channels – The Webby Awards 2021