MTV ALWAYSON INTERSTITIALS

Art Direction / Design

Storyboards for interstitials that bridged the gap between social media content and TV. Interstitials would run at 5 to 10 second blocks on MTV’s linear properties while also being posted across MTV’s social platforms (Instagram, Twitter, Facebook, Tumblr etc). The goal was to create an eco-system of “Always On” content for all screens and formats (editorial, video and static).

Illustrations:
Akiko Yamamoto