#ALONETOGETHER MUSIC FESTIVAL
Art Direction / Design / Motion
When the world felt isolated, music brought us together. During the peak of the COVID-19 pandemic, MTV launched the #AloneTogether Musical Festival, a digital-first livestream event that turned isolation into connection. Every week, artists performed a music set from their homes, which then was broadcasted live on MTV's Twitch and YouTube channels. As Creative Director, my team and I took the #AloneTogether branding and translated it into a dynamic, animated show package. From social promos to digital signage and beyond, we created a virtual music festival experience that brought the joy of live music to everyone's feeds, when they needed it most.
Design Team:
Rich Tu – VP Digital Design
Gavin Alaoen – Creative Director Social & Digital Design
Lilian Baldorado – Design
Matt Ryan – Motion Design
Dan Spagnoli – Livestream Operations
