MTV’s Election Coverage: The People’s Playhouse

Art Direction / Design

MTV's 2016 election coverage wasn't just reporting; it was an experience. As Social Art Director, I led the development of the visual identity for this multi-platform initiative, which included a graphics package for the livestream simulcast across MTV and MTV News, and branding elements applied to MTV News articles, on-air segments, social content, promotional ads, and platform-specific activations across Facebook, Twitter, YouTube, Snapchat Discover, and Instagram.