MTV’S ELECTION COVERAGE: THE PEOPLE’S PLAYHOUSE
MTV's 2016 election coverage wasn't just reporting; it was an experience. As Social Art Director, I led the development of the visual identity for this multi-platform initiative, which included a graphics package for the livestream simulcast across MTV and MTV News, and branding elements applied to MTV News articles, on-air segments, social content, promotional ads, and platform-specific activations across Facebook, Twitter, YouTube, Snapchat Discover, and Instagram.
Design Team:
Ariel Weaver – Senior Designer
Jane Cho – Design
Jennifer Orr – Design
Will Batchelor – Lead Motion Designer
