LOGOTV SOCIAL REFRESH
Art Direction / Design / Motion
We relaunched LogoTV's social media presence with a mission: reclaim its spot as the destination for queer entertainment and news.
And we didn't just create visuals; we created moments. As Creative Director, I empowered my team to serve looks that snatched wigs and spark conversations. We then turned those moments into branded social posts and video templates, all bound by a style guide that's as ready for the future as we are.
And the results? Explosive growth. Since launch, we've seen a 17% surge in impressions and a 24% leap in overall engagement across all platforms. But the real party's on Instagram, where we've witnessed a massive 146% jump in impressions and a whopping 188% increase in engagement. LogoTV is back, and it's bigger than ever.
Design Team:
Rich Tu – VP, Digital Design
Gavin Alaoen – Creative Director Social & Digital Design
Ariel Weaver – Art Director
Matt Ryan – Senior Motion Designer
TJ Kwak – Designer
Awards:
Finalist in Instagram Live – The Shorty Awards 2021
Honoree – Diversity & Inclusion – Video Series & Channels – The Webby Awards 2021
