MTV ALWAYS ON INTERSTITIALS
Art Direction / Design
So, we had this awesome idea: bridge the gap between social media and TV with tiny bursts of pure awesome. As lead designer, I teamed up with our illustrator, writers, and motion designers to bring these interstitials (think 5–10 seconds of entertainment) to life. We storyboarded, drew, brainstormed, and animated the heck out of them, then unleashed them on MTV's linear channels and all their social platforms, including Instagram, Twitter, Facebook, Tumblr, and more. The goal was total content domination—"Always-On" and ready for any screen, any format.
Illustrations:
Akiko Yamamoto
