MTV VIDCON BOOTH ACTIVATION & STUDIO SETS
Art Direction / Photography
VidCon? We were there, and we brought the party. With influencers and creators taking over MTV (in the best way possible), we knew we had to create a booth activation that was just as awesome. As Creative Director, I worked with my team and MTV's social team to design a photo booth experience that was all about fun, creativity, and capturing those perfect Insta-worthy moments. Let's just say, it was a vibe.
And we didn't stop there. Riding that VidCon energy, we designed some seriously cool set designs for MTV’s studio space in LA. Think of it as a creative hub for celebs and influencers, where we could capture everything from quick video clips to killer social content. Multiple sets, each inspired by our show creative packages—it was all about maximizing the space and content while keeping the good times rolling!
Design Team:
Rich Tu – VP, Digital Design
Gavin Alaoen – Creative Director Social & Digital Design
Ariel Weaver – Art Director
Matt Ryan – Senior Motion Designer
Leaona Lee – Design / Photography
Laura Lahti – Set Designer
Press:
How VidCon Attracts "the Most Media-Savvy Audience in the World"
