Gavin Alaoen
Award-Winning Creative & Art Director
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Indy 500 x Frontline Worker Appreciation Month

109th Indy 500 x Frontline Worker Appreciation Month

Art Direction / Design

In collaboration with the Indy Public Safety Foundation and Frontline Builders, I led art direction for a high-impact activation honoring frontline workers at the 109th Indy 500. I co-branded and designed commemorative t-shirts, dubbed Frontline 500, distributed to 250 frontline heroes, who were spotlighted during the live broadcast, seen by over 350,000 attendees and a global audience, celebrating their essential role in making the event possible.

Beyond the Indy 500 event, I created the branding for Frontline Worker Appreciation Month, a campaign from Frontline Builders, spanning the entire month of May. From identity development to content strategy, I oversaw all design and collateral, including social content, merch, and storytelling assets. The campaign reached over 250 cities nationwide, resulting in more than 250 official mayor proclamations recognizing and honoring frontline workers. As part of the creative process, I also trained and applied OpenAI tools to explore stylistic illustration directions, using AI-assisted workflows to generate branded visual illustrations with speed and consistency across digital and print formats.