TRENDING VMAs ON TIKTOK

Art Direction / Design / Motion

In 2021, we flipped the script on traditional awards shows with MTV's Trending: VMAs. This was the first-ever TikTok-powered VMA experience, directly celebrating the artists and creators shaping today's music scene. We didn't just adapt the VMAs; we reimagined it for a Gen Z audience. My team and I crafted a vibrant, digital-first brand identity, complete with dynamic animated segments, killer social promos, and a full suite of TikTok-native marketing. Oh, and we designed a totally unique, TikTok-ready Moonman, because why not? Quen Blackwell brought the energy, and we brought the visuals, making it a truly next-gen awards moment.

Design Team:
Rich Tu – VP, Digital Design
Jeremiah McNair – Design
Florencia Massu – Motion Design
MTV Entertainment Group Brand Creative – VMAs Branding & Linear Spots

Awards:
Silver Honor – Trending: MTV's Video Music Awards – The Shorty Awards

Press:
TikTok and MTV announce Trending: VMAs award celebration
TikTok, MTV Team Up on Trending: VMAs – Adweek