Builders Movement

BUILDERS MOVEMENT

Art Direction / Design / Motion / Branding / Social Content

How do you visually capture the energy of a movement dedicated to overcoming toxic polarization? This was the challenge I embraced as Creative Director for the Builders Movement, a non-profit founded by Daniel Lubetzky (KIND, Shark Tank). From crafting the brand style guide that resonated across digital (web, social, video) and print (merch, event materials, signage), to overseeing and mentoring an agile team of digital and motion designers, managing the weekly production of engaging social and video content across multiple platforms, and developing compelling keynotes for Movement Partners like Dr. Bernice King, Lonnie Ali, and Andrew Yang. Since its launch in 2022, Builders has garnered 3.4M+ followers and achieved 220M+ video views and 22M+ engagements in 2024.

Design Team:
Gavin Alaoen – Creative Director
Sara Hilany – Senior Motion Designer
Matthew Lewis – Digital Designer

Vendors:
Loop – Web Design, Branding
The Working Assembly – Branding

Awards:
Winner – Understanding Us (OTS) – Video Series – Shorty Impact Awards
Finalist – Citizen Solutions – Best World-Changing Idea North America – Fast Company
Finalist – Citizen Solutions – Human & Civil Rights - Innovation – Anthem Awards
Official Selection – The Tennessee 11 – Nashville Film Festival
Official Selection – The Tennessee 11 – International Black Film Festival