BE THE BLUEPRINT CAMPAIGN – BUILDERS MOVEMENT
Art Direction / Design
As Creative Director, I created & conceptualized a brand campaign for Builders' merch store, directly aligning with their mission: empowering individuals to build community and drive change. The tagline, "Be The Blueprint," connected literal construction with the movement's core values. We integrated Builders' brand language into wearable merchandise, extending their online presence into tangible expressions of their mission.
