SHOW KEY ART
Art Direction / Design
We developed striking Key Art to amplify MTV's Digital Originals, capturing the essence of each show's unique voice. As Creative Director, I guided my team in translating core brand show elements (that we also created and captured) into impactful marketing campaigns, designed to raise awareness of MTV’s original programming on Twitch, YouTube, Facebook, and TikTok. From large-scale outdoor displays and digital billboards that commanded attention, to targeted social advertisements that resonated with our audiences, we ensured a cohesive and dynamic visual presence for MTV's digital content.
Design Team:
Rich Tu – VP Digital Design
Gavin Alaoen – Creative Director Social & Digital
Ariel Weaver – Associate Art Director
David Fiddler – Senior Motion Designer
Matt Ryan – Motion Designer
Lilian Baldarado – Designer
Taejoon Kwak – Designer
Leona Lee – Designer / Photographer
Mariaelena Pulgarin – Jr. Designer
Yaying Zeng – Jr. Motion Designer
Kevin Lu – Jr. Designer
Sara Hilany – Jr. Motion Designer
